Drakenstein Municipality, the Western Cape’s largest local municipality outside the City of Cape Town in terms of resident numbers and budget size, is starting to sport a fresh look and feel this week. The Municipality – comprising the Cape Winelands towns of Paarl, Wellington, Gouda, Hermon, Saron and Simondium – will officially launch its brand new logo on Wednesday, 1 November 2017.
Rolling out over the next couple of months, this process will include the replacement of Drakenstein Municipality’s old logo on municipal buildings, vehicles, as well as on signage, accounts, stationery and uniforms. The implementation of the new logo will not have significant additional cost implications for the Municipality and its residents, as the majority of its old signage had to be replaced due to aging and wear and tear.
On 1 November 2017, the Municipality will also launch a faster, more responsive website with a fresh, simplified design. Tailored to different devices, www.drakenstein.gov.za will be much easier to navigate.
“It’s our first new logo in 17 years, and it’s already creating quite a buzz among our staff and Drakenstein’s residents,” says Councillor Conrad Poole, Executive Mayor of Drakenstein. “Accentuating our new vision of being a ‘city of excellence’, the logo embodies Drakenstein’s strengths: our agriculture, tourism, history, business, investment, education and sport achievements and riches; our region’s exquisite beauty; and our friendly, warm-hearted and hardworking people – the perfect formula for growing a city of excellence.”
The Municipal Council of Drakenstein adopted this new vision, together with its secondary city status on 31 May 2017. With an annual budget of R2.8 billion and a combined resident figure of 280 195, Drakenstein Municipality is the 10th largest secondary city in South Africa. It is also one of the two top-rated financially well-managed municipalities in the country.
“We’re already recognised as one of South Africa’s leading municipalities, contributing approximately 0.5% to the national Gross Domestic Product (GDP),” says Dr Johan Leibbrandt, City Manager of Drakenstein Municipality. “We’re now embracing the challenge of upping our levels of service delivery even further for the benefit of our residents and visitors. Our new logo gives Drakenstein Municipality a crisp, streamlined look as we continue this quest for excellence, together with our staff and the Drakenstein community.”
Drakenstein is on the rise and while its city status empowers the Municipality to plan and deliver services on city level, one of its main objectives is to grow Drakenstein as a preferred investment destination. The Municipality has already introduced dedicated internal structures and processes to speed up investment and job creation proposals and projects.
“Our newly founded Development and Investment Forum, created specifically to stimulate development, has so far received 10 investment applications to the value of R2.5 billion. These will create approximately 800 sustainable job opportunities over the next five years,” concludes Dr Leibbrandt.